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I wasted my first visit to the CIIF Show. I didn’t plan ahead. I didn’t know what zones to go to. I left with sore

I remember my first time at the Consumer Electronics Show. I landed in Las Vegas with big hopes—and no plan. Everywhere I turned, there were

I once flew 4,000 miles to Hannover Messe. Left with 2 tote bags and no follow-ups. That trip taught me something. It’s easy to attend

I’ve been to trade shows that were a waste of time. Bad leads and boring booths. Nothing I could use. That’s why I understand the

I know what it feels like to walk into a trade show not knowing where to start. Back then, I was managing projects, juggling orders,

I once walked the floor of a trade show with high hopes and left with an empty notebook. The booths were flashy. The brochures were